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Brand Story Requirements
Complete specifications for Amazon Brand Story modules. Create compelling brand narratives that connect with customers and differentiate your brand in the marketplace.
Key Story Elements
Brand Origin
Tell the story of how and why your brand was founded
Mission & Values
Share your brand's mission, values, and what you stand for
Product Journey
Explain how your products are made or your service process
Customer Impact
Show how your brand makes a difference in customers' lives
Image Requirements
Hero Image
Dimensions: 1464px × 600px
Format: JPG, PNG
Max File Size: 5MB
Notes: Main brand story header image - should represent your brand identity
Story Images
Dimensions: 970px × 600px
Format: JPG, PNG
Max File Size: 5MB
Notes: Supporting images that tell your brand story visually
Brand Logo
Dimensions: 400px × 400px
Format: PNG (transparent)
Max File Size: 2MB
Notes: High-resolution logo with transparent background
Timeline Images
Dimensions: 300px × 300px
Format: JPG, PNG
Max File Size: 2MB
Notes: Square images for brand timeline or milestone sections
Text Requirements
Brand Name
50 characters
Your official brand name as registered
Tagline
100 characters
Brand tagline or mission statement
Story Title
80 characters
Main headline for your brand story
Story Content
2000 characters per section
Main brand story narrative - can be split into multiple sections
Value Propositions
150 characters each
Key brand values or benefits (up to 4)
Best Practices
Keep your story authentic and genuine - customers can spot fake stories
Use high-quality lifestyle images that reflect your brand personality
Focus on emotional connection rather than just product features
Include your brand's unique value proposition clearly
Use consistent visual branding throughout all elements
Tell a cohesive story that flows logically from start to finish
Highlight what makes your brand different from competitors
Include social proof or customer testimonials if appropriate
Use professional copywriting that matches your brand voice
Ensure all content is appropriate for your target audience
Brand Story Guidelines
- • Brand Story is only available to Brand Registered sellers
- • Content must be truthful and not misleading
- • No promotional language, prices, or contact information allowed
- • Images must be owned by you or properly licensed
- • Story content should be appropriate for all audiences
- • Approval typically takes 7-14 business days
- • Brand Story appears on your Brand Store and product pages
Need Help Crafting Your Brand Story?
Our content specialists can help you create an authentic, compelling brand story that resonates with customers and builds trust in your brand.