Blog

Just like traditional pay-per-click (PPC) advertising, Amazon uses keyword match types to differentiate what customer search terms will be targeted by your advertising campaigns. Different match [...]

Almost every brand will at some point ask themselves one of the following questions: First of all, let’s go through what exactly TACoS means when it comes to Amazon, why it is a critical [...]

Amazon announced in August 2022 that it would be opening up its Premium A+ content feature to sellers, however months on from the initial announcement, many sellers are still wondering how to get [...]