Launching a brand on Amazon can be an exciting yet daunting experience. If you’re completely new to the world of Amazon, you will find yourself coming across terms like FBA, SFP, ACoS, [...]
Amazon Launchpad is a program that helps startups and entrepreneurs launch innovative products on Amazon. The programme provides new businesses access to Amazon’s customers, marketing [...]
Just like traditional pay-per-click (PPC) advertising, Amazon uses keyword match types to differentiate what customer search terms will be targeted by your advertising campaigns. Different match [...]
Almost every brand will at some point ask themselves one of the following questions: First of all, let’s go through what exactly TACoS means when it comes to Amazon, why it is a critical [...]